Clarity:
The Catalyst
For Growth

What

Through a candid, deeply collaborative process, I work with executive teams to:Define a powerful narrative that positions your organization to win in competitive markets.Unify your leadership and culture around a shared sense of mission and direction.Translate complexity into clarity that employees, customers, and investors can rally behind.Build momentum and impact by ensuring your brand story aligns with your market strategy.You want more specifics? Well, so do I. I could present you with list of canned options here but while there is nothing new under the sun, 15 years of doing this has proven no org fits in a box. I will work with you to determine the needs, then present a scope of work with defined and tailored deliverables designed to meet our agreed upon objectives.

Why

Teams don’t bring me in to polish a brand. They bring me in when:The organization has grown fast, but lacks a unifying identity.Leadership teams are misaligned, creating internal dragThe market is shifting and the story no longer resonates.Investors are asking hard questions — and the answers aren’t clear.In short, I thrive in moments of turbulence and transformation. My role is to help leadership teams see what’s true, name it with confidence, and turn that clarity into a rallying point for growth.

Who

I'm John Farkas. For the last 15 years I have worked with C-level executives helping their organizations clarify and claim a powerful identity in the marketplace. And we're not talking simple organizations — most of my work has been with complex multi-vertical companies with a variety of offerings selling into regulated industries where the stakes are high and clarity is a must.
Much of that work was was in the context of founding and leading a growth marketing agency which afforded experience with a wide range of teams and types of organizations.
Bottom line: I am passionate about uncovering the soul of companies, and helping tell the story that will make it come alive to the world outside the walls.

“When you bring in someone from the outside, you hope they’ll bring a level of clarity, inspiration, and meaning that you just can’t get from endless whiteboard sessions. That’s exactly what John delivered. He helped us define our category, position ourselves to lead in the precision health ecosystem, and establish a platform that continues to grow in influence year after year. The perspective and clarity he brought far surpassed what we could have done on our own—and it’s been energizing ever since.”

“How do you provide a familial brand connection and yet maintain local independence for more than 400 home healthcare brands across the country? Partner with someone who sees opportunity rather than obstacles ... delivers a scalable strategy rather than a series of tuck-ins ... and builds a platform that is patient-centered with a focus on caring, compassion and clinical excellence. John provided all that and more while creating greater clarity around messaging and mission — and helped set a part of the critical foundation that allowed us to scale from $1 billion to our eventual sale to UnitedHealth Group for $5.6 billion.”

“As Director of Marketing, I twice brought John in to early and growth-stage companies to transform fledgling concepts into ready commercial organizations, with a clear and compelling product and vision. I watched him work magic among stakeholders to find cohesion and clarity before delivering a unique and distinctive value prop that everyone could get behind - and he did it with remarkable efficiency! I'd trust his expertise for any product or company, especially when you want to be heard above the noise while also staying true to your values.”

“Working with John allowed our team to find clarity and alignment in executing our brand and go-to-market vision. With years of experience in both healthcare technology and marketing, his guidance and methodology not only advanced our product but also brought our team closer together..”

“I’ve been a part of a lot of rebrands and transformation efforts in my day, and what John did for Keyfactor is simply one of the best I’ve ever seen executed. His passion, and the way he embraced and collaborated with everybody at Keyfactor to capture the essence of our company was amazing. He took us to a place where we were really ready to seize the opportunity in front of us, and we did!”